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There are always a multitude of don’t-miss sessions at NAFA I&E, but this year that’s more true than ever – especially in the case of the closeout general session for the conference, the “Fleet Hot Topics Discussion.”
Hot Topics to be discussed include distracted driving; cybersecurity; generational influences in the workplace; being fleet-wise in regard to marijuana and guns; and more will be detailed by industry leader, introduce concerns that are affecting business. It promises to be an informative, interactive discussion.
Of course, there are a bunch of other fantastic sessions as well — far more than we can list here – including “How To Improve Equipment Utilization With Smart Sharing Practices,” “Fleet 2025 – Strategic Fleet Planning,” “The VMT Road Tax Era is Near,” and “Fleet Options For Improving Cash Flow.” You can check out these and a multitude of other great sessions here on NAFA’s Conference Agenda page.
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Nationally renowned safety expert David Wallace will be the featured speaker at The CEI Group Inc.’s booth at the NAFA Institute and Exposition in Austin, TX, next month.
Mr. Wallace, an assistant prosecutor and pioneer in traffic safety, founded one of the country’s first Traffic Safety Resource Prosecutor programs. He will speak on “The Four Steps to Creating a Traffic Safety Culture at Work” at 11 am on both Wednesday, April 20st, and Thursday April 21nd at CEI’s Booth # 501, and will be available to meet and greet visitors and answer questions before and after his talk. Mr. Wallace is affiliated with the Justice Speakers Institute.
CEI will be stressing throughout the event that fleets can reduce their accident rates by as much as 35% and save millions of dollars year with the right safety culture and systems that focus on changing driver behavior.
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NAFA Fleet Management Association is pleased to announce its next accredited fleet via NAFA’s Sustainable Fleet Accreditation Program is the Minnesota Department of Transportation. They join the City of Anaheim, CA; the County of Ventura, CA; Kent Fire Department RFA, of Kent, WA; the City of Austin, TX; and the University of California-Davis; all accomplished, recently accredited fleets.
These fleets have successfully demonstrated that a credible sustainability plan is in place, and real, meaningful progress is being made toward reducing their total emissions and the negative environmental impact made by extraneous carbon fuel usage.
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NAFA Fleet Management Association (NAFA) announced that the National Property Management Association (NPMA) and the Canadian Association of Fleet Supervisors (CAFS) joined the ever-growing list of organizations partnering with NAFA.
NAFA’s agreement with NPMA calls for the associations to collaborate on educational endeavors and mutually support each other’s individual certification programs. NAFA’s agreement with CAFS gives Canadian fleet managers access to NAFA’s CAFM program while providing NAFA exclusive endorsement of the program.
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By Ed Pierce, Fleet Industry Marketer
An often-asked question marketers consistently hear from management is “Which is more effective: long ad copy or short ad copy?” Usually, the question is raised when response rates are low, executive bias kicks in, or other extraneous factors come into play.
Copy length, in my experience, depends upon one point, summed up best by Howard Gossage, the advertising innovator, and iconoclast during the “Mad Men” era. He said: “Nobody reads ads. People read what interests them. Sometimes it’s an ad.”
Based on that adage, an ad should have as much copy as it takes to keep the readers’ interest, but no more. What are the points to make that persuade people to buy your product or to ask for more information? How many of these points are necessary to make your case?
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By Brian Matuszewski, Manager, Sustainable Strategies, ARI
As fleets have become more complex, the challenges fleet managers are facing on a day-to-day basis have also become more complex.
More often than not these days, companies and organizations are often multidimensional, multinational entities, crossing borders and oceans, incorporating multiple languages as a routine course of business, and requiring the adherence to a variety of laws, regulations and rules from different governments and authorities.
And, just as organizations have evolved, fleet management decision-making has evolved right along with it. Fleet management has grown from being a situation where most commonly a single person – the fleet manager – was the decision maker to one where many different stakeholders may have an interest in how decisions are made. From risk to human resources to finance to the c-suite – everyone seems to want to weigh in on fleet. One stakeholder who is likely to have a particularly strong interest is – you guessed it – the sustainability manager.
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China and Autonomous Cars
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By Michael Sheldrick, Executive Editor
In just over 50 years, China has transformed itself to a highly industrialized urbanized powerhouse. Along with that, it has afflicted itself with what is arguably the world’s worst urban congestion and pollution, not to mention the world’s leading greenhouse gas emitter.
But these problems may provide the incentive to aggressively tackle them. That, along with a rising spirit of entrepreneurialism in China — and a more powerful command-and-control government than in the democratic industrialized countries — could, in the view of some observers, propel China to leadership in developing autonomous cars.
Xavier Mosquet of the Boston Consulting Group told The New York Times that China could be the largest market for autonomous vehicles, and sees taxis as leading the trend. “It’s not that people are more willing to use the cars in Beijing or Shanghai, it’s that the economic value is much higher in China than in the U.S.,” he told the Times, adding that air pollution could be as much a catalyst as bad traffic.
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