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Join Element Fleet Management for Six Impactful Discussions
Tweet this: Booth 619 #NAFA is the place to be for smart #fleets @nafafleet @ElementFleet
Each year, fleet managers gather to discuss advancements in fleet financing, vehicle management, maintenance and potential trends and business disruptions. This year, Element Fleet Management will lead critical discussions around these and other issues at the 2017 NAFA Institute and Expo April 25-28 in Tampa, Florida.
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ARI® will be leading a number of key educational sessions at the annual NAFA Institute & Expo, scheduled for April 25-28, 2017, in Tampa, Florida.
Kicking off the conference will be an ARI sponsored keynote address by noted leadership guru Doug Keeley, who will share his thoughts on “Leading in Tumultuous Times.”
Keeley, who is the CEO and Chief Storyteller for The Mark of a Leader, has spent more than a decade helping companies like Starbucks, Microsoft and Coca-Cola understand how masterful storytelling can inspire employees and drive performance.
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The Global SafeDrive Alliance™, formed by three leading fleet driver safety companies, to deliver the first turnkey, fully integrated multinational fleet safety program, will demonstrate its new global reporting dashboard at its booth #140 at the NAFA Institute and Expo.
The conference runs from 4/23 – 4/26 at the Tampa Convention Center in Tampa, Florida.
The CEI Group, Inc., CEPA SafeDrive, and VVCR International formed the alliance last fall, and development of the global reporting tool addresses a significant challenge for multinational fleet managers, says Fernando Cammarota, CEO of CEPA International.
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Advisory Board Named for First “Closed Loop” Smartphone Telematics Solution and Industry Risk Measurement Standard
eDriving has released the first, patented, “closed loop” smartphone telematics solution for fleet drivers – Mentor by eDriving. The highly anticipated product measures and scores driving behavior and delivers tailored driver training straight to smartphones, tablets and computers.
The Mentor product launch also marks the debut of a transformational industry standard risk predictor for both businesses and consumers – the FICO® Safe Driving Score.
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By Mark Boada, Senior Editor
Fleets that assign sedans to individual employees are vastly oversized and could be reduced by 50% by adopting car sharing with no loss of service.
So says Julian Espiritu, managing director of Abrams Carsharing Advisors. The 28-year veteran of the car rental and car sharing industries made that remark in a wide-ranging interview with Fleet Management Weekly on the fastest-growing means of obtaining access to an automobile.
Espiritu was one of the pioneers at Zipcar, the world’s largest car sharing company, and since joining Abrams has consulted on dozens of car sharing ventures for business fleets, large and small.
“The old sedan fleet model is to assign a vehicle full time to every employee who needs access to a car,” he said. “And every time I’ve seen a car sharing program adopted in a corporate environment, in a short period of time they find they could have reduced their fleet by half, even if all of their cars are assigned.”
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Every business fleet is different. Luckily, Shell has a card that fills the needs of every fleet size.
The Shell Small Business Card, Shell Fleet Plus Card, and the Shell Fleet Navigator Card each deliver varying levels of control, savings, convenience, and security to fleet managers, depending on the card experience you choose.
The Shell Small Business Card offers convenience and basic purchase control while managing your cash flow with flexible payment terms.
For mid-size fleets, the Shell Fleet Plus card lets you control expenses, save money, and manage your fuel program more efficiently while taking advantage of our tiered rebates.
And for larger fleets, the universally accepted Shell Fleet Navigator card is ideal, offering more control through customized reporting that meets your specific needs.
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Don’t you think you should choose a fleet card from an expert in the fuel industry? Please call 888-212-8916 or visit Shell.us/FleetNavigator to learn more and get started today.
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Marketing personas and design personas are complementary documents. They are both critical pieces of data that remind you who is going to use your product and why they will use it. They focus the design team on the ideal feature set.
By Wendy Eichenbaum
Most of us are familiar with marketing personas. They are fictional characters that put a face on the people who use a company’s product or service. Let’s say a company created a calendar app that targets busy individuals. Their primary persona could be Mary.
Mary is a young woman who is married and a mother of two. She lives in a suburb of Chicago. She is a part-time accountant at a local bank. This gives her time to shuttle her children to after school activities and take a yoga class two mornings a week. If she’s running out of time, she’ll use her iPhone apps to outsource chores, such as grocery delivery and help around the house.
You probably have a pretty good picture in your head of Mary, even though she’s a fictional character. But when you’re designing your product, how do these details inform your choices about the calendar’s feature set? You can assume that Mary enters appointments, but every calendar app enables that. There are two questions: what problem is your app solving for Mary; and what would make Mary choose your app over your competitor’s app?
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