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Why Case Studies Close More Deals Than Product Brochures

By Ed Pierce, President, Vyral Fleet Marketing

There is a lot of discussion within fleet companies about product features, technology, service capabilities, competitive differentiators, and market positioning.

While those topics are important, many organizations overlook one of the most persuasive sales and marketing tools they already possess: a well-developed customer case study.

Buyers want evidence that a company has solved problems similar to their own, reduced operational risk and delivered measurable business results.

Ultimately, prospective customers want the answer to one question: 'Has this company done this before, and can they do it for us?'

READ MORE

 

California Just Became the Best Place to Buy a Brand-New EV

California continues to push toward zero-emission mobility. Its latest effort comes in the form of legislation signed by Governor Gavin Newsom on Monday, creating rebates of up to $3,500 for EV purchases.

The $270 million program consists of a $135.5 million state investment matched dollar-for-dollar by participating automakers and will launch later this summer.

The program only applies to first-time EV buyers residing in the Golden State.

via Autoblog

 

AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection

By Ted Roberts, Publisher, Fleet Management Weekly

Founded more than 60 years ago, AFLA is dedicated to supporting fleet professionals through education, networking, leadership development, and collaboration.

To learn more about the current state of AFLA membership we spoke with Mary Saunders, Chairperson of AFLA's Membership Task Force.

She's been an active AFLA volunteer for several years and leads the group responsible for member engagement, growth, and retention.

As the fleet industry becomes increasingly complex, organizations like AFLA help professionals stay connected, continue learning, and support one another.

READ MORE

 

The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise

By David Prusinski, CEO of VMS.AI

The fleet industry is beginning to adopt AI tools, and the early results are encouraging. But a critical distinction is beginning to emerge: the difference between AI that advises and AI that acts.

Advisory, or generative, AI reduces the cognitive load of sorting through data. It surfaces recommendations and helps humans decide faster.

But it still requires a human to execute every next step. Agentic AI does not stop at the recommendation. It takes the action.

Advisory AI reduces decision time. Agentic AI eliminates execution time entirely. That's a structural change in how fleet operations function.

READ MORE

 

Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings

image credit: IIHS

Four more vehicles have earned top honors for their crashworthiness. The 2026 Audi A6, 2026 BMW X1, 2026 Mazda CX-5, and 2026 Subaru Crosstrek Hybrid have received Top Safety Pick+ awards in the institute’s latest round of testing.

To qualify for an award this year, vehicles need good ratings in its moderate overlap front, small overlap front and side crash tests, and acceptable- or good-rated headlights across all trims.

They also need a good rating in the pedestrian front crash prevention test and, to earn the “plus,” an acceptable or good rating in the updated vehicle-to-vehicle front crash prevention test introduced last year.

via IIHS

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FLEET VIDEOS
One Expert’s Take on Game-Changing Technologies Over the Years
Staying Involved with NAFA Throughout the Year
People. Connection. Promises.
How to Deal with Vehicle Planning and Ordering Challenges
Why Fleets Should Consider Reimbursement
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Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Why Case Studies Close More Deals Than Product Brochures
Why Case Studies Close More Deals Than Product Brochures
Electric Vehicles
California Just Became the Best Place to Buy a Brand-New EV
FLEET ASSET MANAGEMENT
The Fleet Lifecycle Begins with Strategy
The Fleet Lifecycle Begins with Strategy
FLEET PRO FOCUS
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
FLEET SPECTATOR
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
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Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
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Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
The Fleet Manager's Breaking Point: Why AI Must Do More Than Advise
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution Hidden in Plain Sight
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
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Fleet Operations Are Changing – The Industry Needs to Evolve With Them
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Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • California Just Became the Best Place to Buy a Brand-New EV
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
  • Ford Can Now Stop Some Vehicles Starting, Even with the Key
  • All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
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ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
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Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
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AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

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