SWOT is an acronym: Strengths, Weaknesses, Opportunities, and Threats.
It is a decision making tool, pioneered in the 1960’s to examine strategic planning for companies. However, the same principals can be used to evaluate your CX.
The process is straightforward. You define your goal, and then identify the factors that will impact your goal. You identify the factors by asking questions for each of the four areas. This process reveals helpful and harmful factors from internal and external sources.
Strengths are the capabilities and resources in your company that enable you to create a great CX. Ask yourself, what advantages or features does your product or service have? What can do you do better than anyone else? How do you address customer issues? What do your customers perceive as your strengths?
Weaknesses are the gaps in in your CX. READ MORE